Applying Hollywood shapes to digital journeys

Hari Patience


Cloud Promenade

Many mainstream American movies use a tried and tested approach to storytelling - an emotional curve that audiences intuitively recognise and understand.

It’s so familiar to us that brands and products can use it to improve customer satisfaction in digital journeys.

Hari is a produced screenwriter, novelist, and digital consultant. She has recently set up Accenture Digital’s Digital storytelling guild to bring storytelling to the financial services, retail and consultancy.

#customerjourneymapping #designthinking #3actstructure #productstorytelling

Where: Academy London

When: 15 February 2019

Confluence is in partnership with Academy London, Google’s dedicated learning space in Victoria